February 24th, 2010 New Southern California Retail Location
Beginning March 1st, come try TruFocals at our new location at the Westfield Century City Mall. Visitors will be automatically entered into a drawing for a free pair!
For a limited time, customers will receive a free professional eye exam with every purchase, provided by Century City Optometry
Look for us between Victoria's Secret and Bloomingdale's, just outside of the Orange Parking escalators.
Century City Mall, 10250 Santa Monica Blvd., Los Angeles, CA
December 16th, 2009 TruFocals announces event raffle winners
TruFocals is pleased to announce the winners of raffles of a free pair of TruFocals held in conjunction with recent Open House events in Southern California:
Robert Craft, Inglewood, CA (LA Open House)
Robert Dulac, Newport Beach, CA (Orange County Open House)
Fred Rullan, San Ramon, CA (Chevron World Challenge)
Congratulations to our winners and our thanks to everyone who participated in these events!
December 4, 2009: Fox News, NY Popular Science Gift Guide
Lauren Aaronson, senior associate editor of Popular Science, gives Brett Larson the run down of some of 2009's coolest gadgets and products.
See video.
November 12, 2009: Popular Science TruFocals wins Popular Science 2009 Best of What's New Award
Popular Science Magazine has named TruFocals, the market’s first adjustable focus eye glasses, a winner of its coveted 2009 Best of What’s New Award in the Health category. Chosen from thousands of entrants, TruFocals' revolutionary lens unit system provides a new alternative for conventional multifocal wearers who want a clear field of view at any distance.
Read more.
October 21, 2009: Tribune News Focusing on the Future "Kurt the CyberGuy" reports on KTLA
"Fifteen years of research from one of America's top inventors has finally led to a major break-through in optometry. Get ready to throw out your old pair of reading glasses as Kurt the CyberGuy tests the new product being hailed as the fountain of youth for your eyes."
View video.
August 27, 2009: Reuters Hip lenses for new outlook on life Rob Muir reports
"A California inventor is marketing what he calls a breakthrough design in glasses for those in the over-40 crowd who are forced to wear bi-focals or progressive lenses."
View video.
August 10, 2009: CNet Health Tech section TruFocals: New glasses for the fidgety Elizabeth Armstrong Moore
"Twenty years in the making, physicist and inventor Stephen Kurtin's adjustable focus eyeglasses -- with the cute, Web 2.0-ey name TruFocals-- are finally here."
Read full article: on CNet.
August 10, 2009: medGadget: internet journal of emerging medical technologies TruFocals offer new option for presbyopic eyes Read summary article: on medGadget site.
August 7, 2009: New York Times TierneyLab: New See-All Eyeglasses: A Consumer's Report John Markoff
"I have now been using the Trufocals for a week, and I'm a convert, although I have to confess I'm not using them as my only pair of glasses -- yet. The problem they do solve brilliantly is where bifocals, computer glasses and progressives have all failed for me: going back and forth between computer screen, laptop computer display and books, magazines and newspapers." Read full blog posting: on NYT site.
August 7, 2009: Pasadena Star-News, Pasadena, CA Caltech grad may have invented eyeglasses of the future Nathan McIntire
"After obtaining more than 30 patents for multiple inventions, Caltech graduate Dr. Stephen Kurtin years ago decided to turn his visionary inclinations towards his own vision, or lack thereof."
Read full article: on the Pasadena Star-News site.
August 3, 2009: New York Times Science section Scientist at Work: Stephen Kurtin
Making Eyeglasses That Let Wearers Change Focus on the Fly John Markoff Read full article: on NYT site.
“The utility of the changeable focus is even better then I expected. With progressive lenses, even labels on store aisles or signs 7-10 feet away can be hard to read. With the Zoomies, as I now call them, this problem simply does not exist. The change is fantastic.”- TB
