TruFocals wins Popular Science 2009 Best of What's New Award
(Los Angeles, CA—November 12, 2009) Popular Science Magazine has named TruFocals, the market’s first adjustable focus eye glasses, a winner of its coveted 2009 Best of What’s New Award in the Health category. Chosen from thousands of entrants, TruFocals' revolutionary lens unit system provides a new alternative for conventional multifocal wearers who want a clear field of view at any distance.
“For 22 years, Popular Science has honored innovations that surprise and amaze us--those that make a positive impact on our world today and challenge our views of what’s possible in the future.” Said Mark Jannot, Editor-in-Chief of Popular Science. “The Best of What’s New Award is the magazine’s top honor, and the 100 winners--chosen from among thousands of entrants--represent the highest level of achievement in their fields.”
TruFocals emulate the youthful human eye’s ability to adjust focus by utilizing a lightweight two-lens system. Each “lens” is actually a set of two lenses, one firm and one flexible. The firm front lens holds the distance prescription (including astigmatic and prism corrections). The flexible lens (near the eye) has a transparent distensible membrane attached to a clear rigid surface. The pocket between them holds a small quantity of crystal clear fluid.
As one moves the slider on the bridge, it pushes the fluid and alters the shape of the flexible lens. Changing the shape changes the correction. This movement mimics the way the natural lenses perform in the youthful human eye.
The sliding movement allows one to choose the exact correction that works best at any distance and under any lighting conditions. The front lens can be removed for cleaning, or interchanged with appropriately tinted prescription lenses to be used as sunglasses.
Media inquiries: Please contact Nigel Smith -- (415) 512-0770.
About Best of What's New
Each year, the editors of Popular Science review thousands of products in search of the top 100 tech innovations of the year; breakthrough products and technologies that represent a significant leap in their categories. The winners—the Best of What's New—are awarded inclusion in the much-anticipated December issue of Popular Science, which has been the most widely read issue of the year since the debut of Best of What's New in 1987. Best of What's New awards are presented to 100 new products and technologies in 11 categories: Automotive, Aviation & Space, Computing, Engineering, Security, Gadgets, Green Technology, Home Entertainment, Home Technology, Personal Health and Recreation. About Popular Science
Founded in 1872, Popular Science is the world's largest science and technology magazine, with a circulation of 1.3 million and 7.1 million readers. Each month, Popular Science delivers “The Future Now,” reporting on the intersection of science and everyday life with an eye toward what’s new and why it matters. Popular Science is published by the Bonnier Corporation, one of the largest consumer publishing groups in America and the leading media company serving passionate, highly engaged audiences through more than 40 special-interest magazines and related multimedia projects and events.
“As do most diabetics, there can be small changes in vision that one gets used to as that’s the way the world just is. Not any longer, the TruFocals, at least for me have enough variable abilities to deal with this problem.”- TB
